Successful Marketing Online the Easy Way

$1.35

Successful Marketing Online the Easy Way

Marketing online is made simple with this step-by-step guide to success.

Contents
Introduction 3
Chapter 1 --- Getting Started 4
Overview 4
Set Goals 5
Know Your Product 5
Chapter 2 --- Review the Business 6
Getting the Product to Market 7
Know Your Competition & Your Consumer 7
Chapter 3 --- Do Comparative Studies 8
Look at more than One Year 8
Chapter 4 --- Research Methods 9
Primary Research 10
Secondary Research 11
Chapter 5 --- Writing the Business Review 11
What is Good? What is Bad? 12
Is Your Company Working Together? 12
How Will Your Company Market? 12
Where is Your Business Going? 13
Chapter 6 --- Check Your Product and the Market 13
Identify Company Goals 13
Your Company 14
Company Organization 14
Sales Data and Trends 15
Chapter 7 --- Consumer Trends 16
Consumer Activity 16
Population Factors 17
Regional Factors 17
Technological Factors 18
Media Factors 18
Chapter 8 --- Distribution 19
Retail Trends 19
Distribution and Geography 19
Chapter 9 --- Marketing and Pricing 20
Pricing the Product 21
Is Your Product Elastic? 21
Chapter 10 --- Know Your Competition 21
Key Information 22
Marketing Analysis 22
Chapter 11 --- Moving Forward 23
Sales Objectives 23
Influences on Sales Objectives 25
Chapter 12 --- Defining Your Market 27
Identify Your Target Demographic 27
Separate Your Target Markets 27
Main Target Market 28
Secondary Markets 28
Further Segmentation 28
Know the Demand 29
Chapter 13 --- Positioning Your Product 30
What Positioning Means 30
Is Positioning Important? 30
Chapter 14 --- Marketing Strategy 31
Naming Strategy 32
Competition Strategy 32
Product Strategy 33
Packaging Strategy 33
Pricing Strategy 34
Advertising Strategy 34
Chapter 15 --- The Importance of Naming and Packaging 34
Naming 35
Packaging 36
Chapter 16 --- Putting the Plan into Action 36
Making the Implementation of Your Plan a Success 37
Stay on Top of the Plan 37
Chapter 17 --- Evaluation 38
General Evaluation 38
Comparing Sales 39
More Research 39
Follow the Plan 40



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File size : 2.35 MB



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