Higher Response Sales Letters
The Power Of Words Can Make You Rich. If you can't persuade people to buy your products, you're going nowhere. Ever think that maybe that missing piece is knowing how to write to your customers? The only thing standing between you and success? If you're not making at least $5 for every single person that lands on your website, that could well be the case.

Contents


1. An Introduction
- Welcome to the course
- Lets get started
2. The Proof
- Paypal statements
- The statistics that count
- Hits and unique hits to sales
- Value per visitor
3. The What’s And Why’s Of This Course
- Have you written a sales letter before?
- The layout and presentation
- Hot tips and what they mean
4. Introducing The Sales Letter
- Exploring the importance of copywriting
- Defining the role of your sales letter
- Do you know what your visitors want?
- About testing & a heads up
- What you should be testing
- How you should be testing
- The most useful statistics
- A quick word about change
5. Taking It From The Top
- The roles of the headline
- Part 1 – Attract
- Part 2 – Interest
- Part 3 – Educate
- Part 4 – Intrigue
- Common Headline Mistakes
- The clichéd headline
- Intrigue that means nothing
- Interest without intrigue
- Clarity Vs Vagueness
- Never forget what you’re selling
- Elements of an effective headline
- Expressing the biggest benefit
- Your personal hook and angle
- Stating statistics, good or bad?
- Take it slowly, save some for later
- Test it out to find out
- Alternative headlines and supplements
6. The Sub Headline
- Its role defined
- Making the benefit bolder
- Creating further intrigue
- Benefit number two?
- Urgency & reasons to read on
- Substituting information
- Leaving it late
- Slow down & take it easy
7. Introducing Yourself
- Elements of the short introduction
- Common mistakes
- The wrong role?
- Effective short introductions
- You can never have too much information
- Build a connection and then walk away
- Audio introductions explained
- Use your headline
- Avoiding hard sell
- A final word
8. The big introduction
- The story behind your product
- They are important
- Introduce further
- Connect & empathise
- Problems at the front of their minds
- It’s easy to tell good story
- Belittle the competition (without being sued)
- Trust building exercises
- Common introductory mistakes
- Introduction or no introduction?
- What do I talk about?
- How do I present my introduction?
- End. Moving on.
9. Introducing Your Product
- Strong titles & bullets
- Inform & educate revisited
- Interest & present revisited
- Get (back) the attention
- Feature Vs benefit presentation part 1
- Feature Vs benefit presentation part 2
- Feature Vs benefit presentation part 3
- Using emotion to your advantage
- Big titles to bring them back
10. Proof & Testimonials
- Piling it on
- How to & their roles
- The good and the not so good
- Testimonial presentation and variation
11. Making your price meaningless
- Creating a sense of urgency
- Comparing the benefits to the cost
- Comparing to real life objects
- The biggest pricing presentation mistakes
12. Guarantees and their roles
- They are right for everyone. Myth busted
- Common guarantee mistakes
- Elements of a successful guarantee
- Standard refunds
- The pay you variant
- I’ll help you personally
- If you can show me it doesn’t work
13. A call to action
- No dead ends
- Examples of the good and the bad
14. PS’
- Ending your sales letter
- The role of the PS
- Crafting your PS statements
- Crafting your PS statements 2
- Crafting your PS statements 3
- Mistake 1 – be all and end all
- Mistake 2 – the not so urgent urgency
- The ultimate PS mistake
- End.


You may...

1. Re-sell each individual product or a combination of the products in the same condition as you download them in (Editing and rebranding optional)

2. You may re-sell the rights to further re-sell your new products.

3. You can edit and re-brand the products to make them look like your own work, and take all the credit through private labeling, and then sell them with or without re-sell, re-branding or source code rights. (It's your choice!)

4. You can also sell the entire source code if you wish, as long as these terms and conditions are not broken.

5. Change the presentation to create more premium products. You also have the choice to carry out any or all of the above four points after you have changed the presentation of the products if you choose to do so. For example, creating premium products by recording audio and video, cd or dvd packages, seminars, teleseminars, training courses and more.
You may not...

• Give away, as bonuses or free products as this will just devalue the package for everyone.
• Sell on e-bay or any other auction online or offline.
• Sell more than three of the included products bundled together in any one package under any one domain at any one time.
• Rip images from the original formats and use them on modified versions, use them for re-sale, or for any other product that you may be creating. The image rights are tied to these products and owned by their respective photographers and creators.
• You may not use any name, domain, label or tag that suggests these products are connected to MarketingRush.com, Chris Elliott or Mo Wisniewski.Higher Response Sales Letters - 136 page ebook that you will discover how i earn between $100 and $400 from every 20 visitors to my websites.