Content Marketing Strategies


Content Marketing Strategies

Taking your content marketing to the next level.

Table of Contents

Introduction: Taking Your Content Marketing to the Next Level 5
Tell Your Story 5
Increase Your Formats and Mediums 5
Dig Deeper and Really Get to Know Your Customers 5
Market Segmentation 6
What Is Market Segmentation? 6
Make the Most of Your Content (Integration) 7
The Heart of Integrated Content Marketing 7
Delivering a Consistent Message 7
Presence 7
Pulling It All Together 8
Next steps… 8
Mobile Content Marketing – What Is It and Is It for You? 8
Know Your Audience 8
Types of Content 9
Formatting 9
Headlines Are Even More Important 9
Next Steps… 9
The Role of Social Media in Content Marketing 9
So How Do You Embrace Social Media without Losing Hours of Your Busy Life? 10
Focused Efforts 10
Take Your Blog to the Next Level 11
Publish More Content on Your Blog 11
Market Your Blog 11
Navigation and Integration 12
Next steps… 12
Go Live – Add Webinars and Online Seminars 12
Preparation Is Key 13
Heavy Promotion 13
Next steps… 13
Advanced Monetization Tactics 14
1 “Hire Me” 14
2 Increase advertisers 14
3 Boost subscribers 14
4 Happy customers 14
Next Steps… 14
Visual Content Is a Must 15
#1 Choose Your Medium 15
#2 Goals and Strategy 15
#3 Schedule It 16
Next steps… 16
Conclusion - Repurpose and Optimize Existing Content 16
Next steps… 17

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File size : <1 MB (511KB)

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