Shopping online can be convenient, economical and safe.. Learn How You Can Enjoy The Benefits of Online Shopping! Shopping online is becoming more and more popular every year as consumers discover the benefits of online shopping Online product sales totaled $146.4 billion in the US for 2006, this represents about 6% of the retail product sales in the country. Out of the total online sales $18.3 billion of that was for clothes sold online, which represents about 10% of the domestic market.